Hello 👋
I’m Parisa, a Washington, D.C. based product design leader shaping product vision and UX strategy. I work closely with cross-functional teams to tackle complex challenges and create impactful, user-centered experiences across platforms.
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My Experience
My Experience
With cross-industry experience spanning SaaS, tech, retail, energy, and finance, I design scalable products across mobile, desktop, in-store kiosks, and emerging platforms, including virtual reality. With dual master’s degrees in Project Management and Human-Centered Interaction Design, I bridge strategy and execution to create thoughtful, user-centered solutions. At Buildertrend, I lead end-to-end UX initiatives, partnering closely with product and engineering teams to shape strategy, inform roadmaps through research, and transform complex problems into intuitive, scalable experiences.
About Me
I’m an artist at heart and have been passionate about painting since I was three. Over the years, I’ve explored a variety of creative outlets, including sculpture, murals, photography, and animation, which have shaped the way I approach design and problem-solving today.
I began my professional journey as a graphic designer, working across magazines, marketing, and advertising. This experience taught me the value of visual communication and laid the foundation for my transition into user experience design.
Graduate studies introduced me to UX, where I discovered the perfect intersection of research, creativity, and problem-solving. I love being part of teams that tackle complex challenges and craft intuitive, user-centered solutions.
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